Our Mission, Vision & Values
🐾 Mission
At Barkle, our mission is to redefine how giving is done by making charitable donations an automatic part of every purchase. We’re here to foster a culture of compassion and contribution—where every order helps support animal charities and rescue initiatives across the country. With each product you buy, you’re not only treating your pet—you’re changing lives.
🌍 Vision
To create a world where giving back is effortless, accessible, and built into the way we shop. We envision a future where every Barkle customer helps drive meaningful change—supporting animal welfare, strengthening rescue networks, and creating more humane communities with every transaction.
💛 Our Core Values
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Compassion in Action
We believe that generosity should be woven into everyday life. Through our giveback model, we help pets in need with every purchase—no extra steps required. -
Transparency & Trust
We are open about where your contributions go. Our donations support a wide variety of verified animal organizations doing real, impactful work. -
Community First
We’re not just a store—we’re a movement. Barkle is about building a loving community of pet parents who care about the world beyond their homes. -
Innovation for Good
Our business model challenges the status quo by integrating philanthropy into the heart of commerce. We aim to make every transaction a step toward a better future. -
Quality & Integrity
We provide products that are thoughtfully curated and designed to improve the lives of pets and their people—with purpose at the core of every item we offer.
